Three ways to commission editorial.
Every brief starts with a 30-minute conversation about scope, audience, and outcome. Pricing is structured and transparent. Editorial integrity isn't an optional extra — it's how the work stays valuable.
01.
Commissioned travel features
The core thirty-year offer. Original travel features written by Ruth (or Tara) for your outlet, brand, or destination. Real reporting, named byline, editorial integrity. The version of travel writing that built her career.
What's included
- Pre-trip research call, scope agreement, story angles
- On-the-ground reporting (1-5 days depending on scope)
- First draft within 2 weeks of return
- One round of structural revisions, one round of copy edits
- All rights agreed in writing upfront
- Original photography on request
Who it's for
Editors at travel sections, in-flight magazines, supplements, and brand publications that want a named journalist they can rely on.
02.
Branded editorial — AI-citation optimised
Bylined editorial commissioned directly by a brand, DMO, or tourism board, built to be cited by AI travel agents. Disclosed sponsorship, editorial integrity preserved, structured data, named-journalist authority that AI models trust.
What's included
- Reporting trip with the brand or DMO's support
- Feature written under Ruth's named byline
- Visible sponsored-content disclosure (visible, not buried)
- JSON-LD NewsArticle markup + Person schema
- Original photography rights for the brand to use
- Published under Ruth's byline + pitched into syndication partners across the National World network and beyond
- Citation observatory tracking for 6 months post-publication
Who it's for
Brands and tourism boards who want the credibility of a real journalist's byline AND the citation engineering that puts the piece in front of AI travel agents.
03.
Press trip planning for DMOs
Ruth runs your press trip programme using thirty years of journalist relationships. The right writers for your destination, briefed properly, hosted to a press-grade standard, with editorial outcomes you can measure.
What's included
- Audience-fit analysis: which writers, which outlets, for what audience
- Pitch and outreach to the right journalists via existing relationships
- Trip itinerary design with editorial outcomes in mind
- On-the-ground programme management
- Coverage tracking and post-trip reporting
- Optional: Ruth or Tara writes their own feature as part of the trip
Who it's for
Tourism boards, DMOs, hotel groups, and brands who want press trips that actually produce editorial — not influencer posts, not unpaid press jollies.
Also expanding into.
Active practice areas being built out across 2026. Register interest or join a waitlist and we'll be in touch as each comes online.
Editorial strategy consultancy
Day-rate or retainer advisory work for DMOs and hospitality clients. Storytelling roadmaps, brand voice work, journalist-network introductions.
Travel newsletter
Occasional dispatches from the field. Substack-based. Free at launch; paid tier with destination-specific recommendations coming later.
Travel writing masterclass
Six-week cohort course for emerging travel journalists, comms professionals, and brand writers. Two intakes per year. Limited seats.
Speaking + conference panels
World Travel Market, UKinbound, Brand USA events, DMO conferences. Topics across travel journalism, the AI shift, and editorial strategy.
Want to talk about a brief? Start with a 30-minute call.
No deck, no qualification process. Tell me what you're trying to do and what success looks like. I'll tell you whether I can help — and if not, who I'd suggest instead.